2020 Ram 1500 Laramie Southwest Edition
Texan Truck
Ram unveiled the 2020 Ram 1500 Laramie Southwest Edition, a new luxury trim aimed at the largest truck-buying region in the world. The Ram 1500 Laramie Southwest Edition will be offered exclusively in Texas and neighboring states.
“For nearly 20 years, Ram has recognized that Texas and America’s Southwest are the center of the truck universe,” said Mike Koval, Ad Interim Head of Ram Brand, FCA – North America. “Ram was the first manufacturer to offer a Texas-exclusive model and the Lone Star edition remains our most popular truck in Texas. Our new Ram Laramie Southwest Edition adds the segment’s best combination of performance, capability, luxury and technology.”
Outside, the Laramie Southwest Edition’s body-colored bumpers, mirrors and grille surround give it a sophisticated appearance. Subtle chrome highlights, including tow hooks, grille inserts, body side moldings and polished 20-inch wheels, provide exterior visual accents. Power side steps are also included and fold out of the way when the truck is parked or underway.
Inside, the Ram 1500 Laramie Southwest Edition is loaded with features, technology and a unique feature. Among those features are the Uconnect 4C infotainment system with a massive 12-inch touchscreen, dual-pane panoramic sunroof and electronic trailer brake control. Also included are automatic high beam headlights, Blind-spot Monitoring with Rear Cross Path detection, ParkSense® Front and Rear Park-Assist with Stop, remote tailgate-release and rain- sensing windshield wipers. Buyers have a choice of either a bench or buckets seats. All Ram 1500 Laramie Southwest Editions are delivered with a heavy-duty Mopar locking console when the bucket seat option is selected.
The 2020 Ram 1500 Laramie Southwest Edition is available in all powertrain options. Buyers can choose Quad and Crew Cab body configurations and 5 ft.-7 in. (Crew only) or 6 ft.-4-in. bed lengths.
Ram 1500 Laramie Southwest Edition’s MSRP starts at $45,380, plus $1,695 destination. New 2020 Ram 1500 Laramie Southwest Edition models are expected to go on sale in the second quarter of 2020.
See an overview of the features and specs that make up the standard (not the Southwest Edition) 2020 Ram 1500 Laramie in the video below:
Video | 2020 Ram 1500 Laramie
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Ram Trucks |
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1000 Chrysler Drive |
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Auburn Hills, MI 48326 |
ABOUT Ram Trucks®
In 2009, the Ram Truck brand launched as a stand-alone division of FCA US LLC, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go.
